Organizational Goals and Strategies
Engagement, reorganization, education, membership, and improved communications are among the core areas identified for accelerated and intensified advocacy.
Engagement
We are striving for a Branch that is fully aware of and engaged in issues of civil, social and human rights using all available resources at its disposal. To this end we plan to: Use traditional and digital media to inform and engage current and prospective members, and others through NAACP meetings, events, and advocacy.
Become engaged in local projects such as the downtown renewal projects. Determine how to get women and minority business involved and represented in the Haymarket project.
Monitor and assess federal, state, and local efforts/laws that destroy, limit or stifle the prosperity of the poor and middle class, especially people of color.
Continue with existing partnerships and create new partnerships/alliances with community groups and businesses.
Join others to ensure that proposed laws do not infringe on our civil rights.
Voter ID Bill LB 239: Work toward its defeat.
Child Welfare Reform: Work toward revamping the current system.
Reorganization
Strengthen our committee structure by streamlining committees and duties to become more effective, while meeting national mandates.
Education
College and Youth Chapters: Ensure that the college and youth chapters are fully engaged and well trained in current issues and formulate a smooth transition of its members to the next level of service in order to sustain a viable branch that addresses local, state, and national needs. Toward this end we plan to:
Conduct joint meetings that address common needs. For example, we will have the college and youth chapters attend the Branch general meetings for the next few months starting on January 19, 2013.
Find creative ways to help with the financial needs of the youth and college chapters.
Assist with getting members to state, regional, and national meetings and training.
Communication
Employ the latest communication tools and techniques to increase the Branch's visibility in the Lincoln and surrounding communities and online.
- Create an effective dynamic web-site.
Who: Colin Ramsay/Ann Gradwohl
When: May 2013
- Interface social media with the website.
Who: Bennie Shobe
When: May 2013
- Increase our media and public relations efforts:
- Create a committee or appoint a PR person.
- Develop a brochure.
- Publish a newsletter (including an electronic version) twice a year. Include in it a donation letter with two levels: one for large donors and one for members and other interested person.
- Include community leaders and partner organizations in the mailing lists for newsletters, event announcements, and invitations.
- Make a video presentation about NAACP Lincoln Branch.
- Create a PayPal account for online payment of dues and donations.
Who: Dewayne Mays and Larry Williams
When: May 2013
Implement a Community Movie Night to foster increased involvement of members and the community. For example: 1) Not in Our Town (Gonzales), 2) Ethnic Notions (Ramsay), 3) Race, the Power of an Illusion (3 parts) (Christie)Who: Ramsay
When: Begin February 2013
- Implement outreach with other community groups that are interested in projects relevant to the mission of the Lincoln Branch NAACP. (For example, Nebraskans for Civic Reform, Nebraska Appleseed, Omaha NAACP, and others.)
- Conduct community listening sessions to gain a better understanding of community/youth needs and seek to provide solutions to community problems.
- Conduct quarterly forums to provide information for community enrichment.
- The Nebraska Child Welfare System and the disproportionate number of people of color in it.
Who: ???
When: February 2013