strategic plan


The NAACP Lincoln Branch is a nonprofit organization whose mission is to eliminate discrimination and prejudice regardless of race, gender, class, sexual orientation, and faith. We work to ensure the social, economic, educational, and political equality of all persons through democratic processes.



welcome_march for hopeThe NAACP Lincoln Branch works for and envisions an America where all citizens have equal rights, equality of opportunities, and the scourges of racial hatred and discrimination are banished.



welcome_march for hopeThe National Association for the Advancement of Colored People (NAACP) is a charitable organization under Section 501(c)(3) of the Internal Revenue Code. Founded in 1909, the NAACP is the largest and the oldest civil rights organization in our nation.  Its birth was rooted in the disenfranchisement of African Americans and people of color.  The multiracial group of founders sought to find enfranchisement for those oppressed persons.

The Lincoln Branch NAACP is an official chartered branch of the NAACP. Since its founding in 1918, the Lincoln Branch NAACP has played an unparalleled role in improving the lives of those who are socially, politically and economically disenfranchised in Lincoln and its surrounding communities.

Toward these ends, Lincoln Branch NAACP has always strived to identify, monitor and prioritize our communities’ needs, then partner with like minded individuals and organizations to meet those needs. Lincoln Branch NAACP continues to pursue strategic alliances with businesses, non-governmental organizations, and persons of all races who share its goals. 

The Lincoln Branch NAACP has always been open to members of the Lincoln and surrounding communities regardless of their political affiliation, race, gender, class, sexual orientation, or faith. As membership and volunteerism are vital to the sustainability of the Lincoln Branch NAACP and the important role it plays, you are encouraged to take an active part by joining us in making a positive change in our community and in America so that all people can have the freedoms our nation promises.  


executive summary

While building on our legacy of achievement, the Lincoln Branch NAACP is continually adapting to meet the challenges of the 21st century. We are on an irreversible path of progress with a leadership dedicated to developing and promoting civil rights and encouraging community service. We are committed to reorganizing our branch with the infusion of younger energetic members. We hope this change in our demographic profile will more closely align the Lincoln Branch NAACP with the needs of the Lincoln and surrounding communities. In addition these changes yield greater insights and energy needed to address the erosion of civil rights through the introduction of laws (local, state or federal) that erect barriers and impose burdens on disenfranchised groups.

The Lincoln Branch NAACP is also committed to ensuring that its membes and the community are aware of issues involving disparities in the educational achievement of children of color, disparities in voter participation, and discrimination and inappropriate profiling based on race, gender, class, sexual orientation, and faith in our community. The Lincoln Branch is also committed to helping find lasting solutions to these issues.

We have re-charted the Lincoln Youth Chapter, which is comprised of Lincoln area high school students. We look forward to working with this chapter and providing assistance to assure its success. The Lincoln Branch is also committed to continuing to provide college scholarships to students as funds allow.

We have also chartered a University of Nebraska College chapter, which is comprised of Lincoln area college students. We welcome the opportunity to work with these young leaders who endeavor to make college and community life a positive and engaging experience that fulfills the NAACP mission.

We are continuing to build bridges to freedom, equality, and justice with members, partners, and supporters. The Lincoln Branch NAACP looks forward to a bright future.